Articles from ICP Instructors Technical Publication Articles Sales and Marketing Articles Dealer Listens, Gives Options, Lets Customer Decide - January 2005 Dealer Says Offering Choices Pays Off Even in New Construction - January 2005 Eastablished Dealer Shares Keys to Success - February 2005 For a More Profitable Cooling Season Advertise Identifying With Your ICP Brand - Michigan Dealer Uses ICP Commercial Products in Unique Building Designs No Hassle Warranty Helps Sell High Efficiency Units - July 2005 South Carolina Dealer Celebrates 50 years in Business Top Ten Reasons I Dont Sell R410A - May 2005